Brandtone announces to set foot in India

Dublin based mobile marketing company Brandtone announced that its plans to set foot in India. This announcement comes after the recent deal signed by the firm with Unilever. Mandeep Singh has been appointed as the MD of Brandtone India.

A statement by Brantone said, “This deal will enable Unilever to use the power of mobile and big data to build long term, one-to-one relationships with the consumers, particularly in emerging markets, where mobile is a key tool to reach them- and to do so at scale.”



Explaining Unilever’s part of the deal, the statement said, “Unilever will support Brandtone’s expansion into four new markets including India, China, US and Indonesia.”

The account size remains undisclosed.

Mandeep Singh said, “Indian consumer products companies spend some 7-8 per cent of their advertising budgets on digital media. Mobile still accounts for a fraction of digital spending.

He added, “In India, we have started our operations with Unilever as a client, and are planning to focus on the FMCG (fast moving consumer goods) and services sector for now.”

The statement issued by Brandtone further said, “Brandtone’s business model is valuable business exchange, based on providing incentives such as free mobile airtime, to reward consumers for interacting with brands and sharing information via their mobile phones.”

Speaking about the deal, Keith Weed, CMO, Unilever said, “Over half our turnover comes from emerging markets. Mobile provides a direct means of engagement with almost every consumer in those countries and therefore it is absolutely critical for our brands’ growth.”

Share this:
Tags:

About Jessica Priston

Ut tellus dolor, dapibus eget, elementum vel, cursus eleifend, elit. Aenean auctor wisi et urna. Aliquam erat volutpat. Duis ac turpis. Integer rutrum ante eu lacus. Vestibulum libero nisl, porta vel, scelerisque eget, malesuada at, neque. Vivamus eget nibh. Etiam cursus leo vel metus. Nulla facilisi. Aenean nec eros.

  • Website
  • Google+
  • Rss
  • Pinterest
  • Instagram
  • LinkedIn
  • Vimeo
  • Youtube
  • Flickr
  • Email

Related News

  • Cashback site Cashkaro now offers restaurant discounts

    India’s e-commerce market looks large and lucrative enough from the outside, but insiders know it is very challenging. In fact, the number of e-commerce sites and businesses is growing so fast here today that the competition is cut-throat. This

  • What is Viscose Material? Advantage and disadvantage of viscose.

    Viscose is a unique form of wood cellulose acetate used in the nnmanufacture of a number of different products. This includes items for nnthe medical industry, though it is perhaps most common as a major nningredient in the production of the fabric r

  • Honda launches new CBR 250R bike
    Honda launches new CBR 250R bike
    July 01, 2014 5:50 am

    New Delhi: Honda Motorcycle & Scooter India (HMSI) launched a new edition of its global sports performance bike CBR 250R priced between Rs 1.56 lakh and Rs 1.86 lakh (ex-showroom Delhi). The 2013 edition CBR 250R is available for sale across a

  • Zara has opened store at Ambience mall, Gurgaon

    Zara, has opened its new store at Ambience mall, Gurgaon. Spread over 28,000 sq.ft. across two floors the store has taken the space earlier occupied by Debenhams. With this Zara now has twelve stores in India. It is present in 86 countries with