Home shopping group N Brown announce to open 25 bricks-and-mortar stores in UK

Home shopping group N Brown has announced plans to open 25 bricks-and-mortar stores in the UK, after sales at the retailer grew 8 per cent for the first half of the year.

N Brown, which is the parent company to Simply Be, Jacamo and Marisota, told Reuters it will add two news stores by the end of the month in Leeds and Derby, with more to follow in the coming quarters.

Chief executive Angela Spindler told Reuters she is now looking at prime locations across the UK after the group reported impressive sales of £3.4 million from its current network of seven Click and Collect stores.

"The idea is that the stores are multi-channel hubs for our customers, whether those customers shop with us online, in-store or over the telephone and we've come up with 25," Spindler told Reuters.

It’s hoped a 13 per cent rise in online sales in the first half will be a good indicator of a strong peak trading period for the group, who also launched a Click and Collect service across 3,000 local convenience stores this month, ahead of Christmas.

In the 26 weeks to 31 August, N Brown saw total group revenue rise 8 per cent to £409.6 million, while operating profit rose 5.9 per cent to £48.8 million. E-commerce sales were up 13 per cent, while mobile traffic accounted for over a third (36 per cent) of online visits. Meanwhile, sales in the first five weeks of the second quarter continued on their positive run, up 8 per cent to 5 October.

Speaking in light of the announcement, Spindler told investors: “As these results demonstrate, the business is performing well, with significant opportunity for growth in the future based around our products, delivery channels and international development. Today, I am pleased to confirm the roll out of our Simply Be/Jacamo store portfolio in the UK and I am looking forward to working with the excellent management team to build a leading global retailer famous for making shopping for fashion easy and enjoyable, regardless of size.”

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