Marie France Van Damme, the Hong Kong-based designer known for her globally influenced line of luxury resort, swim, and ready-to-wear, continues to expand her presence worldwide with the opening of the brand's first store in the Middle East in November 2018 in Dubai, its thirteenth boutique worldwide. With boutiques in some of the world's most iconic luxury travel and shopping capitals, Marie France Van Damme's new store will be located in downtown Dubai in the exclusive Dubai Mall, the world's largest luxury shopping destination.
Situated within Fashion Avenue of The Dubai Mall (Financial Center Rd, Dubai, United Arab Emirates) a section that's home to more than 200 luxury shops including Cartier, Chanel, and Valentino, the new 1000 square-foot boutique will offer Marie France Van Damme's extensive luxury resort, Beach Bridal, and ready to wear lines and range of accessories, including evening dresses, resort wear, and caftans.
As Marie France Van Damme only introduces limited productions of her collections each season, each store in itself is unique, with exclusive items at each location you won't find anywhere else. With a focus on exclusive pieces inspired by the Dubai lifestyle, the new boutique will offer the best of both worlds: luxe day resort wear and chic evening wear.
Made for Dubai and the elegant, modern Middle Eastern lifestyle, Marie France Van Damme's striking collections are a return to the glamorous roots of resort wear with a muted palette of silver and gold, hand embroidery and opulent fabrics, from French lace to metallic-toned Italian weaves and featherweight Chinese silks. Signature pieces such as the Boubou caftan provide instant glamour. New this season is an exclusive "Black Gold Rose" jacquard collection of delicate evening dresses crafted in the softest crinkle silk chiffon; and short jackets, and skirts designed to be layered with long metallic blouses and worn from city to resort and from day to night, a perfect mix-and-match wardrobe.
Collections are not distinguished by season, but relevance. Whether it's evening wear or day dress; a silk caftan, city pajama or swimwear, Marie France Van Damme's philosophy remains the same: "What you wear should always give you glamour. Glamour without the fuss and bother," says Marie France Van Damme.
"We are excited to open our first boutique in the Middle East in The Dubai Mall," says Marie France Van Damme. "I could not have imagined a better location to provide our clients with an exceptional atmosphere in one of the most beautiful shopping destinations in the world. We have many clients in Dubai including those who travel to here to shop. Like me, our customer travels around the world, and she needs to find things that will look beautiful day as well as night. Our collection was made for Dubai and the elegant, modern Middle Eastern lifestyle, from day to evening, poolside to dinner."
The new boutique will incorporate Marie France Van Damme's signature aesthetic, which blends subtle Asian influences and elegant simplicity with marble floors, teak wood, bronze panels, and embossed crocodile leathers with textiles and finishes that can be found in the designer's home as well as her flagships in Hong Kong and London.
Marie France Van Damme will join The Dubai Mall's 3.77 million square feet of leasable space and 1,300 retail outlets, including Galeries Lafayette, Cartier, Chanel, Valentino, Balenciaga, Gucci, Lanvin, Saint Laurent, and many more. The Dubai Mall, a luxury shopping destination that welcomes 80 million visitors each year, also has dining, entertainment, and leisure attractions including the Dubai Aquarium & Underwater Zoo, the Olympic-sized Dubai Ice Rink, and adjoining five-star hotels, including the Armani Hotel Dubai. In addition to Fashion Avenue, there is also The Souk, the open-air walkway The Village, and more.
Marie France Van Damme has rapidly expanded since its inception in 2011 to include an impressive range of ready-to-wear, resort wear, swimwear, sunglasses, perfume, and candles. The designer just announced her twelfth boutique opening this October at the Wynn Las Vegas. She recently opened her eleventh boutique in Miami at Bal Harbour Shops and a store in Marrakech at La Mamounia in January 2018, a Los Angeles boutique in September 2017 at the Peninsula Beverly Hills, a boutique in Bangkok's luxury shopping and entertainment complex Gaysorn Village in 2017, and her seventh store in December 2016 in Hong Kong's prestigious Elements shopping mall, which is Marie France Van Damme's second Hong Kong store. The company opened its very first store in Hong Kong's acclaimed International Finance Centre (IFC) mall in September 2013. Five years later, Marie France Van Damme has twelve stores worldwide, proving that small curated stores are still very relevant. The company currently has 100 retail locations in some of the world's most desirable shopping destinations.