Online Jewellery Store Fourseven Raises Rs 3 crore in Pre-Series Funding From Indian Angel Network

Fourseven, an online Jewelry Store has raised Rs. 3 crore in its pre-series A funding round from Indian Angel Network (IAN). Sumit Dhingra & Rajiv Mehta, who led the round will be joining the board of the company. The company said the capital raised would be used to grow the team, bring new products to market and for technological development to improve the platform.

Started in March 2014 by Rebekkah Kumar who was a Microsoft product manager in the eCommerce industry, Fourseven houses jewelry and accessories that are designed in-house and are “Made In India” having manufacturing partners across the country.

The platform has also added a men section that offers Cufflinks, Charms in Silver and Gold and pendants. Besides online platform, Fourseven also sell its jewelry and accessories through an omni-channel model that combines both online domain and marketplace channels with strategic offline retail channels.

“We believe customers want a brand they can trust for quality, unique designs, value, sound business practices and a great end-to-end experience when shopping, buying, receiving and, if needed, making exchanges. We are laser focused on providing excellence for our customers. In addition, at fourseven we aim at building a business that reflects our company philosophy of being eco-friendly, made in India, and socially aware. Customers who love our products and what we stand for will see how we stand apart from the rest,” said Rebekkah Kumar, founder, Fourseven.


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