Cath Kidston to step down as creative director

The founder of the eponymous floral homeware and fashion brand has announced she will step down from her role as creative director on 5 December.

Cath Kidston MBE, who set up her label in Holland Park 21 years ago, is said to be looking to take herself out of the daily duties of the company, although she will remain a non-executive director.


“When I opened my first shop in 1993 I never imagined that it would grow into a global phenomenon,” said Kidston of her decision. “As the business grew, it became increasingly important to bring in people with the experience of running big businesses to manage that growth. I have said in the past that I will only know that I have done a good job if I manage to let go at some stage and allow the business to flourish without me.”

“We have prepared carefully for this transition to ensure that the business moves forward seamlessly, recognising the potential that exists for us to build on the momentum achieved in recent years,” commented Kenny Wilson, chief executive of Cath Kidston.

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