Digital Quotient launches operations in Mumbai and Singapore

Social and mobile marketing firm Digital Quotient has expanded into western India and South East Asia, with the launch of its Mumbai & Singapore offices. The expansion comes on the heels of the launch of its path breaking Audience Marketing platform, ARQ, couple of months ago.

With more than 200 million internet users in India and 42% of the world internet users in Asia, Digital Quotient plans to leverage its expertise to help marketers and brands reach out to these digital consumers.

Digital Quotient leverages its data driven approach to strategize and execute innovative solutions across Social Media, Mobile, Videosand Data Analytics.

Vinish Kathuria, Chief Operating Officer, Digital Quotient said, "While we have been working with Mumbai and South Asia clients in past, increasing importance of Digital Marketing in business strategy made us decide to be closer to our customers and help them charter their digital journey. We plan to leverage our technology platforms and innovation attitude to continue on the mission of ensuring maximum impact and ROI for our clients and partners.”

Vinish added, “Our financial strength and revenue growth in excess of 50% quarter over quarter also makes this the most appropriate time to grow.We plan to be in 5-6 new locations by 2015 and target an increase in revenue by over 100% in coming two years.We see a strong demand from FMCG, Financial Services, Entertainment and Travel & Tourism in these markets.”

Digital-Quotient-launches-operations-in-Mumbai-and-Singapore

The Mumbai operations will be headed by Girish Mahajan, Head-Strategy and Operations, Digital Quotient.

Commenting on the launch, Girish Mahajan says, “Indians have superseded their global counterparts when it comes to mobile video sharing. As per the market statistics, 65% of Indians share their videos through mobile as compared to 53% globally. We see a strong Video + Mobile + Social play in immediate future. We are confident that the marketing intelligence derived from our technologically-fueled products will leverage the above phenomenon for driving maximum impact across  social, mobile, web and videos.”

Some of the leading brands Digital Quotient has worked with include Cleartrip, Indigo Airlines, Tropicana, Mountain Dew, GSK,Nestle, Dabur, McDonalds,Yepme, Hyundai, PVR Cinemas, Karbonn Mobiles, Hindustan Times, CenturyPly and Monsanto. 

Share this:
Tags:

About Jessica Priston

Ut tellus dolor, dapibus eget, elementum vel, cursus eleifend, elit. Aenean auctor wisi et urna. Aliquam erat volutpat. Duis ac turpis. Integer rutrum ante eu lacus. Vestibulum libero nisl, porta vel, scelerisque eget, malesuada at, neque. Vivamus eget nibh. Etiam cursus leo vel metus. Nulla facilisi. Aenean nec eros.

  • Website
  • Google+
  • Rss
  • Pinterest
  • Instagram
  • LinkedIn
  • Vimeo
  • Youtube
  • Flickr
  • Email

Related News

  • Cashback site Cashkaro now offers restaurant discounts

    India’s e-commerce market looks large and lucrative enough from the outside, but insiders know it is very challenging. In fact, the number of e-commerce sites and businesses is growing so fast here today that the competition is cut-throat. This

  • What is Viscose Material? Advantage and disadvantage of viscose.

    Viscose is a unique form of wood cellulose acetate used in the nnmanufacture of a number of different products. This includes items for nnthe medical industry, though it is perhaps most common as a major nningredient in the production of the fabric r

  • Honda launches new CBR 250R bike
    Honda launches new CBR 250R bike
    July 01, 2014 5:50 am

    New Delhi: Honda Motorcycle & Scooter India (HMSI) launched a new edition of its global sports performance bike CBR 250R priced between Rs 1.56 lakh and Rs 1.86 lakh (ex-showroom Delhi). The 2013 edition CBR 250R is available for sale across a

  • Zara has opened store at Ambience mall, Gurgaon

    Zara, has opened its new store at Ambience mall, Gurgaon. Spread over 28,000 sq.ft. across two floors the store has taken the space earlier occupied by Debenhams. With this Zara now has twelve stores in India. It is present in 86 countries with