Philips India’s leverages social media campaign for its male grooming products

The personal care brand Philips India has roped in the actor to promote its range of face stylers and other grooming kits including the Pro Skin Advanced beard trimmers, through its new campaign ‘Like a Brat’. The campaign has leveraged television, radio, outdoor and digital to promote the new brat philosophy of ‘Bold Rebellious and Trimmed’. Actor Arjun Kapoor is the brand ambassador for Philips India’s male grooming products range.

The TVC film has introduced the ‘Brat Manifesto’ that helps define brats and what they stand for.

On the digital front, a dedicated ‘Like a Brat’ website has been created for the campaign where one can pledge their allegiance to the cause and enter into exciting contests. The campaign is conceptualized and designed by digital agency Isobar.

It provides a Facebook login that makes it easy to register at the site with your email and a password. To make the site more interactive visitors are asked to tale a virtual oath of awesomeness over a candle, on the webcam. The recorded pledge video can then be submitted.

There are unique features on the campaign site like ‘Bratify Me’, which helps you identify your brat species. One can share this on Facebook and Twitter or invite their friends to find out their brat species as well. The site lists your brat twins too – your Facebook friends who are brats too!

The ‘Brat Academy’ enlightens one through ‘Brat lingo’, ‘Brat Memes’ and ‘Look a Brat’. While you can learn new brat words at brat lingo, brat memes are visually appealing and shareable too. The ‘Look a brat’ section educates you on beard styles and trimming techniques. The microsite also provides the information on the Philips trimmer along with a buy link.

The brand is using social media to drive users to its microsite. The Philips Men India Facebook and Twitter pages are actively sharing the brat philosophy by inviting users to take the pledge at the site. Users have been engaged with the help of the ad film, memes, and #Likeabrat contest where the wittiest three tweets made with #LikeABrat hashtag on what makes them a brat were gratified with the Philips beard trimmer.

Share this:

About Jessica Priston

Ut tellus dolor, dapibus eget, elementum vel, cursus eleifend, elit. Aenean auctor wisi et urna. Aliquam erat volutpat. Duis ac turpis. Integer rutrum ante eu lacus. Vestibulum libero nisl, porta vel, scelerisque eget, malesuada at, neque. Vivamus eget nibh. Etiam cursus leo vel metus. Nulla facilisi. Aenean nec eros.

  • Website
  • Google+
  • Rss
  • Pinterest
  • Instagram
  • LinkedIn
  • Vimeo
  • Youtube
  • Flickr
  • Email

Related News

  • Cashback site Cashkaro now offers restaurant discounts

    India’s e-commerce market looks large and lucrative enough from the outside, but insiders know it is very challenging. In fact, the number of e-commerce sites and businesses is growing so fast here today that the competition is cut-throat. This

  • What is Viscose Material? Advantage and disadvantage of viscose.

    Viscose is a unique form of wood cellulose acetate used in the nnmanufacture of a number of different products. This includes items for nnthe medical industry, though it is perhaps most common as a major nningredient in the production of the fabric r

  • Honda launches new CBR 250R bike
    Honda launches new CBR 250R bike
    July 01, 2014 5:50 am

    New Delhi: Honda Motorcycle & Scooter India (HMSI) launched a new edition of its global sports performance bike CBR 250R priced between Rs 1.56 lakh and Rs 1.86 lakh (ex-showroom Delhi). The 2013 edition CBR 250R is available for sale across a

  • Zara has opened store at Ambience mall, Gurgaon

    Zara, has opened its new store at Ambience mall, Gurgaon. Spread over 28,000 sq.ft. across two floors the store has taken the space earlier occupied by Debenhams. With this Zara now has twelve stores in India. It is present in 86 countries with