Clothing and home goods driving online shopping growth

The amount of people using the internet to buy goods and services has risen dramatically as online retailers and pureplays continue to benefit from the digital revolution.

38m Britons now use the Internet every day – a 15m rise from 2008.

Clothes were the most popular online purchase in 2014, bought by 49 per cent of UK adults. Those aged 25-34 were most likely to buy these items (46 per cent.) The sharpest increase of computer usage was in the 60+ age range which has doubled since 2008 as older people shopped from iPads and laptops. 90 per cent of 16 to 24 year olds used the net for buying and selling goods and services.


Analysts Kantar Worldpanel said the appetite for grocery home delivery will drive further growth in the future and will increase by almost 50 per cent over the next two years. Currently around 40 per cent of 25-34 year olds use the internet to shop for groceries. The figure is significantly lower in older age groups but this is widely expected to rise over the next few years as supermarkets make grocery shopping cheaper and more convenient. Waitrose, Sainsbury’s, Tesco and Asda have all launched click and collect hubs at peripheral tube stations in London in response to consumers using mobile devices to buy products while Morrisons have rolled out online grocery services across the UK this year.

A report from online trade association IMRG earlier this year found that multi-channel retailers such as Argos, John Lewis and The Entertainer are outperforming pure plays by 79 per cent compared to 59 per cent as consumers shopped ‘on the go.’ Despite ownership of mobile phones, tablets and laptops surging, IMRG says it is seeing an overall slowdown in m-retail as growth comes off a higher base. Alex Smith-Bingham, Vice President, Digital Services Leader, Capgemini, commented: “It would appear that the multichannel retailers, which have been investing in their mobile platforms, have a larger opportunity than their pureplay counterparts as mobile is not only an additional sales channel but can also drive greater engagement and sales in-store.”

Share this:

About Jessica Priston

Ut tellus dolor, dapibus eget, elementum vel, cursus eleifend, elit. Aenean auctor wisi et urna. Aliquam erat volutpat. Duis ac turpis. Integer rutrum ante eu lacus. Vestibulum libero nisl, porta vel, scelerisque eget, malesuada at, neque. Vivamus eget nibh. Etiam cursus leo vel metus. Nulla facilisi. Aenean nec eros.

  • Website
  • Google+
  • Rss
  • Pinterest
  • Instagram
  • LinkedIn
  • Vimeo
  • Youtube
  • Flickr
  • Email

Related News

  • Tommy Hilfiger to open an 11,000 square foot store

    American fashion retailer Tommy Hilfiger is to open an 11,000 square foot store at the intersection of Omotesando and Meiji Dori – two of Japan’s busiest streets. The store is filled with American-themed memorabilia, including an authe

  • Calvin Klein announces global e-commerce expansion plan for its website

    Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp, recently announced that the company has commenced a global e-commerce expansion strategy for that will culminate in the operation of direct e-commerce in more than 20 countrie

  • Alibaba vs Amazon in an infographic
    Alibaba vs Amazon in an infographic
    July 01, 2014 5:50 am

    Alibaba vs Amazon? It’s tough to compare the two e-commerce companies given that each company subscribes to different business model. But that didn’t stop the guys at Smart Intern China to create an infographic comparing the two giants.

  • Amul products to hit US market soon
    Amul products to hit US market soon
    July 01, 2014 5:50 am

    Americans and the Indian diaspora there will finally get the \'Taste of India\'. Kaira District Co-operative Milk Producers Union popularly known as Amul Dairy has started production of three dairy products at its US plant located at Waterloo vill