A study conducted by Royal Mail shows that one in six UK retailers is planning to expand into bricks-and-mortar in 2014.
40 per cent of UK SME online retailers are planning to move into completely new channels at some point in the next 12 months, according to the research.
Stuart Wood, co-founder of retail consultancy Missouri, told Design Week that the trend could lead to more creativity in high street designs.
He said: “Because of their ingenuity, online retailers have done a great job of reaching their consumers online, and I think we’ll see a big rise in retailers being innovative in the offline world.”
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