Brandy Melville Launches Flagship Store in London

Brandy Melville, the cult fashion favourite worn by Miley Cyrus, Ashley Benson and Karlie Kloss, has opened its UK flagship store at 11 Foubert’s Place, just off Carnaby Street.

Inspired by the LA lifestyle, the Italian brand has become a cult favourite among Californian fashionistas looking to add a bit of grunge chic to their wardrobe.

The brand claims to cater for women of all ages with its mix of great basics and trend-led pieces; from loose fitting off-shoulder tees and soft angora sweaters, to stylish dresses, hipster beanies and skull motif tops and jewellery.

The new store will include a retro photo booth for customers to pose with their new purchases, ditsy floral fabric hangers, boho dream catchers and vintage bikes behind the neutral wood and brick staples in store.

The new Carnaby outlet will also house merchandise exclusive to the Carnaby flagship, including a range of new jewellery.

Brandy Melville’s second London store is the 11th in its international portfolio and its 28th in total. Its other London store is located on Chelsea’s Kings Road.

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