After Bollywood actors and cricketers, now even Indian politicians are getting commercialised. An online store selling Narendra Modi merchandise has been launched in India. The NaMo Store is selling apparel and stationary inspired by the BJP(Bharatiya Janata Party) politician.
According to a report by Livemint, there are plans to launch offline retail stores in various cities as well.
The store has been set up by a group of volunteers in a firm called Take India Beyond Merchandising Pvt Ltd, and Modi himself has yet not made a statement about it.
The dedicated store is not only selling NaMo merchandise but is also promoting Narendra Modi and his party through various slogans and blog articles. So its not exactly clear if the site has been made by just Modi-BJP supporters or members themselves.
“No leader, in political arena has embraced technology & social media as NaMo has.” says an article on this eCommerce website. And it is very much true, to keep up with the social media trends and the youth, the BJP leader has been seen to be quite active himself on Twitter.
The Prime Ministerial candidate had given approval to use his name as a brand to a Gujarat based retail chain, Jade Blue, for selling ‘Modi Kurtas’.
Related Tags:Bollywood actors, Indian politicians, Narendra Modi merchandise, online store, offline retail stores