Indonesian e-commerce to reach Rp 5 trillion in 2013


Online business and electronic commerce (e-commerce) in Indonesia might reach 19 million transactions worth a total Rp 5 trillion (US$478 million) this year, experts say.

“The figures are only for goods transactions, we have not even airplane tickets or hotel reservations,” e-commerce analyst Andi S. Boediman said as quoted by on Thursday.

Last year, e-commerce total transactions were valued at $266 million.

Online shopping portal Tokopedia founder and chief executive officer (CEO) William Tanujaya said that in line with the growth of e-commerce, distribution service businesses would also grow.

William predicted the growth of distribution services, for e-commerce businesses wanting to distribute their products, could reach 20 percent

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