LinkedIn announces to launch Showcase Pages


Social networking site for professionals, LinkedIn announced that it will soon be launching Showcase Pages. These pages will allow LinkedIn users to follow the specific brands and products they care most about that have Showcase Pages.

Showcase Pages are dedicated pages that allow companies to highlight different aspects of their business and build relationships with the right community. Whether it’s a brand, a business unit or an initiative, following a Showcase Page will provide users the updates they are most interested in.

Explaining the use of Showcase Pages, a post on Official LinkedIn Blog said, "If you’re a Company Page administrator, you can easily create your company’s own Showcase Page. First, identify the business areas of your company that need a Showcase Page. Then go to the 'Edit' dropdown menu and select 'Create a Showcase Page.' Once created, you can start sharing content from your page. You will also be able to monitor the performance of your Showcase Page through our analytic tools."

The blog adds that these pages will be launch globally in the next few days.

In a similar attempt to streamline the information reaching LinkedIn users, last week LinkedIn announced a full-fledged integration of LinkedIn Today with Pulse, the customizable news reader.

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