Brioni announces first online store

Luxury goods conglomerate, Kering, has announced that Brioni will become the latest brand to enter the joint venture established last year with Yoox S.p.A.

The venture involves collaborating Yoox’s online platform and expertise with Kering’s portfolio of luxury brands.



Brioni’s first online store – which was launched this week – takes the number of online stores managed by the venture up to seven, which include domains such as ysl.com, stellamccartney.com and alexandermcqueen.com.

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