Asda will begin a trial with Barclays Bank to open branches within some of its stores.
Four Asda supermarkets have been chosen for the pilot scheme, which will see bank branches open outside of the traditional bank opening times of 9am to 5pm.
Asda’s Birchwood store in Cheshire will be the first bank to undergo scheme, followed shortly by branches in Pudsey, Watford and Broadstairs. Asda is hopeful it will be able to extend the pilot to eight stores by early 2014.
The make-shift bank branches will utilise self-service technology; allowing Asda customers to carry out regular transactions such as paying in cash and cheques; withdrawing and transferring money; and paying bills.
“This is the next step in the evolution of how we continue to make our stores relevant to our customers’ everyday needs, giving them access to banking services to use at their convenience – when they want, and how they want it,” said Karen Hubbard, executive director for property at Asda.
“Access to banking services is an underrated but important asset to any community but in many areas, these services just aren’t available to families. In partnership with Barclays, we’ll trial banking services in our stores for the communities which need it the most”.
Earlier this month, Asda was voted the 17th most trusted brand in the UK.
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