Prada SpA has signed a licensing deal which will see Coty Inc. create and distribute perfumes on behalf of the Miu Miu brand.
The range of fragrances is expected to hit stores in 2015.
The agreement with Coty “marks a major step forward in Miu Miu’s development plan,” Prada Chief Executive Officer Patrizio Bertelli said in the statement.
Miu Miu had sales of EUR 512.8 million for the year ended 31 January, or 16 per cent of the total group revenue.
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