Digital ad network, Networkplay announced the latest addition to its current bouquet of offerings to advertisers- BHASHA. A regional vertical, BHASHA is a network of more than 40 regional websites, offering content in languages ranging from Hindi, Marathi, Malayalam to Bengali, covering the entire Indian landscape.
Networkplay claims that BHASHA’s launch was largely triggered as a response to the changing Indian Internet landscape, which foresees the next level of growth to come from smaller towns with people preferring content in their regional language while browsing.
Talking about the new vertical, Hitesh Trehan, Director - Sales & New Initiatives, said, “Our team had done enough deliberation with the advertisers to get an indication that there is a clear need for a consolidated approach to reach these markets effectively. BHASHA is a unique product which will allow an advertiser to Innovate, Create and Engage on a Regional Audience Network. I believe, yet again at Networkplay we have taken the consulting role for our esteemed clients while creating this solution.”
Related Tags:Digital ad network, Networkplay, current bouquet, BHASHA, Malayalam to Bengali, Indian landscape, regional language, Malayalam to Bengali, Regional Audience Network