Kobo eReading platform launches in India
In a bid consolidate its presence in the digital reading market in India, Kobo an eReading platform has launched in India. The firm has tied-up with Indian booksellers Crossword, WHSmith and electronics retailer Croma. Readers will now have access to global content catalogues with Kobo’s apps for iOS, Android, Microsoft, and BlackBerry platforms. The device line-up, featuring a range of E Ink and tablet devices, includes the Kobo Touch (MRP Rs. 7, 999), Kobo Glo (MRP Rs. 10,999), Kobo Arc (MRP Rs. 11, 999) and Kobo Aura HD (MRP Rs. 13,999).
Starting today, Kobo will be available in retail locations across India through its partnerships with Crossword, WHSmith and Croma. Readers will also have access to Kobo’s eBookstore, featuring nearly 4-million titles across 68 languages including ninety-five percent of India’s bestselling content featuring work from top-selling Indian authors including Jhumpa Lahiri, Ramachandra Guha and Sachin Garg to international bestselling authors like Dan Brown, John Grisham and Lee Child.
“India is in the early stages of what we believe is a 25-year transformation from print to digital reading. In partnership with some of the leading booksellers and retailers in the country, Kobo is poised to lead this transformation, by delivering a fully localized experience designed to meet the increased demand for digital content in India,”” said Wayne White, Executive Vice President & General Manager, Kobo.
Kobo is a global company that creates localized experiences with a dedicated team focused on building new partnerships in the local market with the objective of delivering an industry leading digital reading experience to meet increased local demand.
“With e-commerce in the midst of a rebirth and a steady increase in demand for more digital content, the time is right for Kobo in India,” said Haja Sheriff, Country Director – India, Kobo. “Literature and the love of storytelling are ingrained in our culture and the Kobo platform will make it easier than ever before for Indians to access to the stories they love – anytime, anyplace and on any device.”
In a survey commissioned by Kobo and conducted by Ipsos India, 93 percent of self-identified Readers, said they are familiar with eReading devices or apps that allow for reading across a variety of devices and 56 percent said they would prefer to read digital content on a dedicated eReading device. Furthermore, 54 percent of respondents said they would read more if they had an eReader that provided them with access to their own digital library anytime, anywhere, anyplace.