Marks and Spencer launches the new “Best of British” collection celebration of the country

Marks & Spencer has today launched the new “Best of British” collection – a celebration of the country’s rich style heritage.

Coined as “elegantly androgynous”, the womenswear collection comprises of 34 capsule wardrobe items which include precision-cut suits and checked alpaca coats.

The new collection is the first offering from M&S in collaboration with the British Fashion Council, which aims to celebrate Britain’s textile and design history, as well as mark the start of a three-year partnership between the two. A range of premium fabrics will complement the designs, including luxury cashmere from Scotland, and fine cloths from Yorkshire.

The new collection has been devised by Marks & Spencer’s new style director, Belinda Earl, who has previously said that her mission is to “listen to the customers”.

M&S will be hoping that the new line is a success, especially given that the department store’s stock price took a major hit on the market this week. Credit Suisse – a financial consultancy – warned investors that M&S’ Q2 performance could come in lower-than-expected due to poor performances in its fashion sector.

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