Reebok and GSI Commerce to Join Forces to Open New Reebok E-Commerce Store


Reebok International Ltd. (NYSE: RBK) and GSI Commerce, Inc. (NASDAQ: GSIC), a leading outsource solution provider for e-commerce, announced today an alliance to develop and operate an e-commerce store that will be accessible at

GSI Commerce will develop and operate all facets of the online store, including web site design, customer service, order processing, fulfillment and merchandising, while Reebok will oversee marketing and product assortment. The store will feature a broad selection of Reebok’s top-tier footwear, apparel, equipment and accessories, including NFL, NBA, Classic and Rbk merchandise. It is expected to launch in the United States during the third quarter of 2002.

“This online retail store reflects our desire to offer consumers our most exciting products and marketing initiatives in one place,” said Reebok chief marketing officer Micky Pant. “It will complement our traditional ‘bricks and mortar’ distribution with a virtual offering of key products that will enhance our brand image.”

Reebok’s move into e-commerce is an extension of the company’s key brand initiative to grow quality market share. Through its alliance with GSI Commerce, Reebok will be able to offer its customers the ability to shop online with the same quality experience that can be found at authorized Reebok retailers. In addition, consumers will be given the option to purchase products through more than 30 certified Internet dealers who are linked to

Michael G. Rubin, chairman and chief executive officer of GSI Commerce commented, “Reebok continues to be one of the most contemporary athletic footwear and apparel brands in the world, and we are delighted to be able to serve their customers with a great e-commerce experience. We look forward to working with them in this exciting endeavor.”

“GSI Commerce includes many full-line sporting goods, general merchandise and specialty retailers as clients,” said Ken Cieplik, Reebok’s vice president of field & specialty sales. “Its vast experience, especially in online athletic footwear, apparel and equipment sales, will help our e-commerce business as well as provide an excellent benefit to our customers. We are extremely confident that this alliance will further enhance the growth and prestige of the Reebok brand.”

About Reebok
Reebok International Ltd., headquartered in Canton, MA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment under the Reebok, Rockport, and Greg Norman Brands and footwear under the Polo Ralph Lauren Brand. Sales for 2001 totaled approximately $3.0 billion. Reebok can be accessed at

About GSI Commerce, Inc.
GSI Commerce, Inc. is a leading outsource solution provider for e-commerce. The company develops and operates e-commerce businesses for retailers, branded manufacturers, media companies, television networks and professional sports organizations. The GSI Commerce platform includes web site design and development, e-commerce technology, customer service, fulfillment, merchandising, content development and management, and online and database marketing. GSI Commerce, Inc. was formerly known as Global Sports, Inc.

Forward-Looking Statements
All statements made in this release, other than statements of historical fact, are forward-looking statements. The words “anticipate”, “believe”, “estimate”, “expect”, “intend”, “may”, “plan”, “will”, “would”, “should”, “guidance”, “potential”, “continue”, “project”, “forecast” and similar expressions typically are used to identify forward-looking statements. Forward-looking statements are based on the then-current expectations, beliefs, assumptions, estimates and forecasts about the businesses of GSI Commerce and Reebok and the industries and markets in which the companies operate. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions which are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or implied by these forward- looking statements. Factors which may affect GSI Commerce’s and Reebok’s businesses, financial conditions and operating results include the effects of changes in the economy, consumer spending, the stock market and the industries in which GSI Commerce and Reebok operate, changes affecting the Internet, e-commerce and direct response marketing, the ability of the companies to maintain relationships with strategic partners and suppliers, the ability of the GSI Commerce to timely and successfully develop, maintain and protect its technology and product and service offerings and execute operationally, the ability of the companies to attract and retain qualified personnel and the ability of GSI Commerce to successfully launch new businesses and integrate acquisitions of other businesses. More information about potential factors that could affect GSI Commerce and Reebok can be found in the companies most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce and Reebok with the Securities and Exchange Commission. GSI Commerce and Reebok expressly disclaims any intent or obligation to update these forward-looking statements, except as otherwise specifically stated by GSI Commerce and Reebok.

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