Online review portal, Zomato has launched catering sections for Delhi NCR, Bangalore and Mumbai. The catering page on Zomato includes detailed description of cuisines, occasions, types of live counters, estimated price range, and the number of guests they can cater to.
In an official statement, the company stated that the catering section for Delhi NCR was launched in March this year and based on the excellent response; it has rolled out the section for Mumbai and Bangalore this month. Similar sections for other metro cities in India are expected soon.
Saurabh Sengupta, Head of India Operations, Zomato said, "Over the last couple of years many of our users had asked us whether it would be possible to search on Zomato for caterers for their private parties or important occasions like weddings, corporate functions and birthdays. It made sense for us since a lot of restaurants also offer catering services and it was possible for us to source the data and create a separate section for our users."
Various media reports state that the catering industry is worth Rs. 15,000 crore in India growing at 15-20% year on year. However, a big chunk of the industry is fragmented causing discoverability problems for customers. Up until now, with the lack of a consolidated platform, most people have relied on limited recommendations from friends and family to fulfill their catering needs. Zomato’s catering section aims to fix this problem for good.
“With Zomato catering, we plan to make gourmet and economical options available to our users to help in their party planning”, Saurabh added. Gourmet catering is, indeed, an upcoming trend in the industry with large players like Speciality Restaurants opening up verticals to cater to it.
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