Mobile Store plans to open 50 new stores


Retail chain Mobile Store plans to open 50 new stores in the next 12 months and upgrade 100 of its existing 700 outlets to offer various facilities such as finance to customers.

"We have 700 stores across 90 cities. We will be upgrading 100 of these stores to Mobile experience lounge where people can come and experience new devices," Mobile Store CEO Himanshu Chakrawarti said at the opening of third Mobile Store Lounge and the first in Noida.

"In addition we will open 50 new stores in these cities in next 12 months," he said.

Customers will have facilities like purchasing mobile at monthly installment spread over 5, 8, 10, 12 and 15 months at at the Mobile Store Lounge.

"We only take proof of residence and identity to finance mobile phones. If there are some rating issue of customer then we ask for additional document. This finance scheme will be extended to customer purchasing mobile phone from Mobile Store Lounge as well," Chakrawarti said.

He, however, did not disclose investment that company will be making for its expansion and upgradation.

The Noida store was inaugurated by Sony's Managing Director Kenichiro Hibi.

Hibi said that Sony's partnership with Mobile Store will help company meet target to double its reach across sales counter to 8000 by end of this fiscal and pushing market share in premium phone segment from about 15 per cent to 30 per cent by end of this fiscal ending March.

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