JustDial takes a swipe at Foodpanda launch an online food ordering service

Indian local search engine and listings site JustDial (BSE:535648; NSE:JUSTDIAL) has taken a swipe at Rocket Internet’s Foodpanda this week by launching an online food ordering service.

JustDial’s food ordering is now available in 16 Indian cities, including Bangalore, Delhi, Gurgaon, Hyderabad, and Mumbai. As seen in the screenshot below, JustDial now has menus for many of its listed restaurants, and food can be ordered simply by clicking the ‘add’ button and then entering your details as well as the desired delivery time. Orders are taken online or via phone.

JustDial confirms orders via email or SMS, and then you simply wait for your delivery. There’s no charge for JustDial’s side of the service, and so the company monetizes by taking five percent of the value of the order. Indian tech blog TechCircle notes that it’s not clear if JustDial is co-ordinating logistics/couriers in partnership with restaurants.

In this growing battle for the stomachs of Indian netizens, JustDial’s clear advantage is its huge listings database and its clout in the industry to bring restaurants on board. It’s up against Rocket Internet’s multi-country Foodpanda service, as well as local rivals like TastyKhana and DeliveryChef. By September, Foodpanda will be up to 15 Indian cities covered, with 2,000 partner restaurants.

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