L’Oreal has launched its maiden CRM campaign, at a £20 million cost, as it looks to improve relationships with consumers by offering them exclusive rewards.
The L’Oreal insider scheme encourages current and potential customers to open an online account to access offers, free product samples, reviews, expert advice and discount vouchers for the company’s products.
The international cosmetics brand hired digital agency Gyro in May to create the scheme .
Users can merge their Facebook account with the Insider scheme to enable them to share promotions and content with their friends on the social network.
Although this site is primarily aimed at women, L’Oreal has created a similar scheme for its Men Expert product range.
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