The department store welcomed two new Pandora store concessions this week, after the jeweller’s initial roll-out across London, Reading and Glasgow spaces went down a treat.
House of Fraser in Birmingham and Wolverhampton unveiled the brand new franchised Pandora shop areas on Monday and Tuesday respectively. The brand says the concessions were opened “due to successful openings” of shop areas in House of Fraser on Oxford Street and Victoria in London, as well as House of Fraser in Reading and Glasgow.
Jesper Ingo sales director for Pandora said: “We are very excited to be expanding Pandora through the concessions at House of Fraser. It enables us to focus on certain areas and give shoppers a good selection of jewellery, from our signature charm bracelet to our Ring upon Ring stackable collections.
“We have been delighted with the success of the other openings from earlier this year and look forward to further developing this affiliation.”
Sue Dunn, the director of concessions at House of Fraser said: “We have been watching the success of the Pandora brand over the last few years and are excited to have this well made and collectable jewellery amongst our portfolio of brands in the House of Fraser Group.”
It’s set to be a bumper Christmas for Pandora, with the brand also announced as an e-commerce partner to House of Fraser, with jewellery sold through its website.
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