SuperGroup first flagship store in central London

SuperGroup's’ first flagship store in central London will open this Saturday, as the brand hopes to recover from warehousing problems leading to a profit warning in October.

The new Superdry store on Regent Street will have a soft launch with just the ground floor opening its doors, before a full opening and launch party of the four-floor building in early 2012.



It is hoped the launch will signal a turnaround for SuperGroup, which experienced a loss of up to £9 million tanks to warehouse problems earlier this year.

SuperGroup’s shares closed at 510p on Froday, 73 per cent down on this year’s £18.93 peak in February and just 1p above its March 2010 floatation price. The company is now valued at £402 million.

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