Womenswear designer James Lakeland is set to become the official distributor of Italian brand Sfizio in the UK, ready for the autumn winter collections.
Launching in the UK for the first time, Sfizio has been selling successfully for 15 years across Italy, Russia, Japan and Asia.
Designed by Morena Bragagnolo,Sfizio is the first brand Lakeland has agreed to sell alongside his eponymous brand in 10 years, and represents a strong relationship developed with Sfizio through their manufacture of James Lakeland coats.
The Sfizio collection will be debuted for the first time in the UK at Pure in February, although Lakeland will also be accepting appointments via his London showroom on Ogle Street.
Lakeland will be targeting premium independent boutiques and multiple retailers, including premium womenswear indie The Dressing Room in St Albans, designer indie mini-chain Matches and department store Fenwick of Bond Street.
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