B and Q launches monster marketing campaign


B&Q has kicked off its biggest ever online marketing campaign to promote its winter kitchen and bathroom sale.

The £1.75 million campaign launched yesterday.

The DIY retailer has committee to beating any price in the kitchen and bathroom market until March and is offering a four year interest-free credit deal "to help customers spread the cost of their home investment".

B&Q marketing director Katherine Patterson said: “Customers increasingly shop around on line to make sure they’ve got the best deal so we’re responding to this by reassuring the nation online, in print and on TV that B&Q will not be beaten on price.”

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