Peacocks to launch £30 pick-me-up outfits


The value fashion retailer will launch a “thrifty thirty” collection in January.

Comprising of 10 full outfits, the £30 collection will launch on 15 January and feature coloured skinny jeans, printed shift dresses and casual jerseys.

Peacocks head womenswear buyer, Antonella Bettley said, “We’re giving our customers a post Christmas pick-me-up with the launch of our value based outfits, which have been designed to give customers the chance to update their style for just £30. With everything from coloured skinny jeans to nautical dresses, there is something to suit every shape and style.”

Peacocks operates over 550 stores in the UK, employing over 5,000 people. The retailer said it experienced “cracking” Christmas trade in December 2011 thanks to its party dresses category designed in collaboration with Pearl Lowe.

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