Lacoste to open largest store


Lacoste has enlisted the services of designLSM to build a new flagship concept which will eventually become the largest Lacoste store in the world.

The site, previously a French Connection outlet, features a three storey staircase and 7470 square feet of space. Not only this, huge LED screens will showcase promotional material throughout the store.

If all goes well, fans of the brand can expect to see the store in action from April 2012.

Richard Potzesny, Retail Director, Lacoste UK commented “This is an incredibly exciting project for Lacoste UK and having worked with designLSM on previous concepts we didn’t hesitate in using them to implement this large-scale scheme. We are confident they will creatively fulfill our brief, resulting in a professional, contemporary finish.”

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