Printemps collaborate with SHOWstudio and Nick Knight to create interactive store windows

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Printemps will collaborate with SHOWstudio and Nick Knight to create interactive store windows for Paco Rabanne, Gareth Pugh and others, it has been reported today.

Fashion movies directed by Nick Knight will be broadcast in store windows. In each movie the main character will present the latest fashion trends from whichever designer happens to be participating in the project at that time.

A 3D sculpture created based on the movie will emerge from the screen to interact with a dummy also in the window.

Customers can also interact with the movies and also have the opportunity to be filmed and have their image streamed online.


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