Louis Vuitton open a new Maison flagship store

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Louis Vuitton has opened a new Maison flagship store within the former Etoile, Rome’s first cinema.

As part of the luxury brand’s program to support the Italian film industry, the store includes a library and a screening room.

Built in 1907, the building in Lucina Square has been reinterpreted for luxury retail by architect Peter Marino, covering three floors with a Baroque-style interior and grand staircase resembling a film strip.



The Maison Etoile includes a book room dedicated to Italian film, as well as a 19-seat cinema, which will screen short films, documentaries and original creations.

Louis Vuitton’s film program, in collaboration with the Scuola Nazionale di Cinema del Centro Sperimentale di Cinematografia, aims to develop new talent with scholarships and academic programs.

Check out the video behind the Scuola Nazionale di Cinema del Centro Sperimentale di Cinematografia project here.


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