Iceland Foods opened its first store in the Czech Republic last month as the frozen foods retailer eyes further expansion in Eastern Europe.
Founder and chief executive Malcolm Walker told Retail Week that Iceland opened a 2,500 square foot store in Pisen last month in an effort to “test the market”.
Walker told reporters the store is performing well and that Iceland is currently planning further expansion into Poland and Hungary.
Also, Walker has revealed that Iceland is hoping to open five more stores in Portugal after opening the first, with franchise partner Overseas, in November last year.
Walker told Retail Week: “It is difficult to get into the local market so we have given Overseas our brand. They are doing a fantastic job and we are content to supply them. They understand their market and we don’t.”
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