The British urban label has opened a brand new store in Dubai’s Marina Mall this week.
It will be the fourth outlet under Superdry’s Middle Eastern expansion agreement with Al Khayyat Investments, a UAE-based holding company representing more than 200 international brands.
The launch follows Superdry’s inauguration to the region in December last year, when the label opened its flagship store in the Mall of Emirates.
Speaking to Trade Arabia, Superdry brand manager at Al Khayyat Investments, Emad Hussein, said: "The opening comes during a period of high demand in the UAE.
"We are leveraging on Superdry’s international appeal and the success it has already achieved in Deira City Centre, Mirdif City Centre and Mall of the Emirates.”
Related Tags:superdry, supergroup, al khayyat investments, uae, middle east, brands, marina mall, retail, media, news, myretailmedia, dubai, expand, franchise, store in Dubai