Oddbins has launched a new e-commerce website which allows customers to browse wine by mood, style, country and grape.
Every wine featured on the site also comes with its own customized recommendation, with recommendations for accompanying foods, thoughts, and suggested television programmes.
Visitors to the site are able to submit their own experiences in the review section corresponding to each wine.
Ayo Akintola, the Managing Director of Oddbins, said: “Ecommerce is an extremely important part of the new Oddbins going forward. The design and content of the new website is very much in keeping with the Oddbins philosophy of making wine as accessible as possible for consumers. We hope that customers find our new website as fun to visit as going into one of our stores.”
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