Jack Spade launches first European store

Last night My-Retail Media attended the launch of Jack Spade’s first European store.  With a backdrop of cocktails, music and dapper London gentlemen, the American store fitted in seamlessly amongst its male clothing competitors on Soho’s Brewer Street.

The 1,000 square foot retail space houses Jack Spade’s full assortment of products including bags, clothing, wallets, ties, small goods, and other quirky furnishings.

Born out of a warehouse on Warren Street in New York City in 1996, the American brand grew from the idea that useful items could also be stylish. The company expanded to include clothing, small goods and accessories. The brand likes to stay true to the idea that good design solves a problem with straightforward solutions, using timeless and durable materials.

The London store’s interior was conceived by renowned designer Steven Sclaroff. The space aims to reflect Jack Spade’s reputation of producing timeless collections whilst set against idiosyncratic trinkets, photos and paintings, immersing the customer in a state of nostalgia for all things homely.

This new London store comes after opening its first store in Japan, and increasing the size of flagship store in New York. It has also re-launched its e-commerce website to reflect its modern and individualist feel.

Leading niche retail property advisors CWM were placed in charge of managing Jack Spade’s first launch across the pond, after the success of the brand’s seven standalone stores in the US.

Speaking on the launch, CWM told My-Retail Media that the first location in London’s Soho had been an obvious choice for the brand, with its penchant for whimsical gifts and purposeful design. CWM is now working with Jack Spade to secure a second location for the retailer in 2012, with a focus on an east London location for the next stage of expansion.

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