Tommy Hilfiger to open an 11,000 square foot store


American fashion retailer Tommy Hilfiger is to open an 11,000 square foot store at the intersection of Omotesando and Meiji Dori – two of Japan’s busiest streets.

The store is filled with American-themed memorabilia, including an authentic New York fire escape, vintage metal signs and subway turnstiles.

“The brand’s visibility in the market was a little bit underinvested, and that’s what we’re now trying to correct,” Fred Gehring, global chief executive of Tommy Hilfiger, told WWD.

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