Abercrombie and Fitch’s plans to open children’s store in London

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Protests are being staged in an effort to quash Abercrombie & Fitch’s plans to open a children’s store in London’s famous Savile Row.

If the plan goes ahead, the store will be at No. 3 Savile Row – once the home of Apple Records, where The Beatles held their final performance in 1969.

Readers of ‘The Chap’ magazine gathered to protest against the all American fashion label due to their love of three-piece suits, tweed and trilbies.



Protesters sang “give three-piece a chance” – a tongue-in-cheek adaptation of John Lennon’s famous ‘Give Peace a Chance’.

The Savile Row Bespoke Tailors Group has already objected to Abercrombie & Fitch’s planning application, stating that the brand’s London flagship store at No. 9 has already “changed the tone and safety of the street.”


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