Instead of shying away from pressure in the troubled euro-zone markets, Hugo Boss will go on the offence, adding 60 new stores to its Chinese operations.
According to the Wall Street Journal, the German fashion brand is looking to expand its Chinese market from 15 per cent of total sales to 20 per cent by 2015.
Hugo Boss chief executive Claus-Dietrich told the WSJ: "We are finding that if you don't bring yourself into a relevant position in China, you may have problems back home."
The 60 stores will be in addition to the label’s 86 shops already in operation in the country.
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