Irish retailers sign up to outlaw provocative clothes for children

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Following the ban made by UK retailers last year, ten of Ireland’s most prominent high street stores have signed up to enforce a strict code to promote practical, age-appropriate clothes for children.

Children's Minister Frances Fitzgerald said parents need to be empowered to prevent the sexualisation of children.

"Irish childhood has changed and continues to change. We all have a responsibility to make sure that those changes are positive for our children," she said.

"Some things are not the same for adults and children. Never have been, never will be.
"This includes clothes with suggestive slogans, overtly sexual cuts and styles and unreal or unbalanced portrayals of an 'ideal' body image. The new guidelines recognise these differences."



Retail Ireland members including House of Fraser, Arnotts, Brown Thomas, Clerys, Debenhams, Marks & Spencer, Next, Penneys, Tesco and TK Maxx have been invited to sign up to the voluntary code, with non-members such as H&M, Gap and Dunnes also encouraged to adopt the code.

The new set of rules, which aims to market clothes at parents and not children, will enforce a code of conduct concerning garments for under 12s.


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