Gatwick airport’s departure lounge will play host to the UK’s first virtual supermarket as Tesco hopes to cash in on bored Brits waiting to board their flights.
Tesco, the UK’s largest retailer, has set up 10 screens in the lounge, with images of its most popular products. Working in a similar way to its South Korean train station trial last year, customers are invited to scan items with their phone to create a virtual shopping list which can be delivered shortly after they arrive back home from their holiday.
"We got a lot of interest in our Korean sites and it went viral, so we wanted to see if customers would use this, with a view to launching at more airports." Tesco internet retailing director Ken Towle told press on Tuesday.
Now in operation, the Gatwick trial will run for two weeks during peak summer holiday season.
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