Arcadia’s Topshop and Topman brands are set to arrive in South Africa just in time for Christmas as Edcon and House of Busby are granted franchise rights for the UK-based retailers.
According to South African press, the brands’ initial roll-out will consist of stand-alone stores, the focus of which will be a 950m2 flagship store in Johannesburg’s Sandton City, opening by the end of November.
A second store has also been confirmed for the Gateway shopping centre in the KwaZulu-Natal province, due to open by the end of the year.
Following the first round of store openings, new locations will be added to major retailing centres across the country, along with shop-in-shops exclusively within specific Edgars department stores, a subsidiary of Edcon.
“We are very pleased to be able to bring the iconic TOPSHOP and TOPMAN brands to the South African consumer.
“The agreement leverages the strengths of our two organisations and is an exciting development in fashion retail,” Jürgen Schreiber, Edcon CEO and Veronique Shera, MD Busby Retail said.
Speaking to South African press, Arcadia owner Sir Philip Green said the deal “represents another step in [Arcadia’s] continued international growth, and I am confident that the South African customers will enjoy the retail experience and fantastic product offer that both our brands will deliver for them.”
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