NDTV has launched its e-commerce website Indianroots.com. A premium site, focussing on ethnic wear and home and featuring popular labels such as Meera Muzaffar Ali and Raw Mango, indianroots currently lists 600 products from 9 designers, 10 brands and 3 boutiques.
The venture is headed by Rahul Narvekar, who was earlier a co-founder of the e-commerce venture Fashion&You. As per media reports, the site is already getting 80 orders a day (past 2 days) with an average ticket size of approx. Rs 15,000/-
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