Marks & Spencer treated guests and shoppers to a 3D projection mapping to celebrate the launch of its new flagship store at the Hayat Mall in Riyadh, Saudi Arabia.
The first of its kind in the city, the 3D show featured playful animation and futuristic city scenes mixed in with a flick through the retailer’s latest collection.
At 5,400 square metres, Marks & Spencer’s Hayat store is one of the department store’s largest international outlets, complete with a new in-store format and Food, Cafe and Home departments.
The iconic British retailer teamed up with leading retail franchise group Fawaz Alhokair to deliver its eleventh store in the region.
You can view the video in full on our MyTube page, by clicking here.
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