Sales at Mothercare’s UK stores open over a year rose to 0.3 per cent for the second quarter, despite tough competition from supermarkets and online stores.
The mother and baby specialist said it had managed to turn a like-for-like fall of 6.7 per cent in its first quarter around to growth in the 13 weeks to 13 October, although growth overseas saw a slight decline.
Second quarter international retail sales rose 10.8 per cent, down from 11.0 per cent in the first quarter, while total network sales rose 3.2 per cent for the second quarter.
The changes come as chief executive Simon Calver looks to reduce Mothercare’s UK store portfolio to a core of 200 locations, with more products available at different price points and a marked improvement in customer service. The company made a loss of £25 million for the 2011-2012 year as it looks to implement these changes.
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