Boots launches new range of Jamie Oliver
Television chef Jamie Oliver is lending his image and name to a brand new food range from Boots.
The chain launched the Jamie Does Lunch range today, hailing it as the first “deli-inspired” lunchtime range in the UK.
Prices will start at £1.95 for the new range of sandwiches, salads, wraps and dips.
Boots is reportedly hoping that the range will rival the success of its Shapers meal deal.