eBay launches social media pop-up shop in London


eBay has launched a pop-up shop which boasts a “social media shopping experience” in London’s Covent Garden.

The shop, which is open until Sunday, brings together customers’ product recommendations with its own search data which is displayed digitally in store.

Carrie Bienkowski, head of buyer experience, said: “At eBay we expect 2012 to be our most successful mobile Christmas ever with around 30 per cent of the most popular Christmas products being brought through a smartphone.”

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