Diesel founder Renzo Rosso into jewellery and launch new project in Japan

Diesel founder Renzo Rosso is expanding into jewellery and launching a new project in Japan, according to Reuters.

The European recession and a slowdown in China are forcing brands to be more creative when devising plans to attract customers back into stores.  Rosso has said he expects the recession to continue to blight business in Italy well into 2013.



Rosso, who owns Maison Martin Margiela and Viktor & Rolf, also recently announced a partnership with U2 singer Bono in which items of clothing sourced or made in Africa will be sold in Diesel stores under the Diesel+Edun label.

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