Amazon has launched its first online store in Brazil as the retailer looks to capitalise from a recent e-commerce boom in the region.
The online retailer opened an online Kindle store in the country with more than 1.4 million e-books, including 13,000 titles written in the Portuguese language.
The Kindle e-reader is also expected to go on sale in the country in the next few weeks, priced at R$299.
The Brazilian digital launch is the latest of Amazon’s attempts to offset stalling growth in the US and Europe by moving further afield into emerging markets.
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