H&M plans global clothing collection service
H&M today revealed plans to create a global clothing collection service.
In a selection of stores from February 2013, customers can drop unwanted garments into H&M shops in exchange for a £5 discount voucher. In turn, the voucher can be used against a purchase of £30 or more.
The donated garments are then handed over to the retailer’s partner, I:Collect, who then recycle the goods.
"Our sustainability efforts are rooted in a dedication to social and environmental responsibility," Karl-Johan Persson, H&M CEO, told The Telegraph. "We want to do good for the environment, which is why we are now offering our customers a convenient solution: to be able to leave their worn out or defective garments with H&M."